How to use visual thinking to validate personal and business ideas

Over the last few months, I’ve planned my days visually in a sketchbook. I might set aside time for a hobby, a work-related interest, or something I just want to do out of curiosity but without any real purpose. I call this visual planning the «Get Things Done (GTD) / Growth Balance».

How to use visual thinking to validate ideas

Let’s go ahead with the tool to better understand what you can use it for:

  1. There are always more things to build that you have time or money for. That is why you need a product roadmap, which is basically a plan showing release outputs and anticipated dates.
  2. A visual representation of the meeting plan helps to see the big picture of things you want to do and know what is next at a glance.

3. A product «molecule» is a simple yet powerful approach when you need to understand quickly what a product is about, give feedback or describe what you are working on.

How to use visual thinking to validate ideas


The course was designed to guide you through simple drawing exercises and mini-projects. The goal is to improve your visual note-taking skills over a 5-week period. It’s a directed, process-based approach that step by step improves your sketchnoting.

  • Lesson 1 — Visual approach for your daily planning.
  • Lesson 2— Visual thinking in generating ideas.
  • Lesson 3 — How to prioritize your ideas.
  • Lesson 4 — Visual story design process.
  • Lesson 5 — Find the gaps in your product’s concept.
  • Lesson 6 — A product «molecule», the basic part of your offering.
  • Lesson 7 — Three questions to ask your users.
  • Lesson 8 — The greatest design question.
  • Lesson 9 — What makes UX successful.
  • Lesson 10 — Storytelling and storyboarding in UX design.
  • Bonus — Choose the right UX metrics for your product.

Vika Levchuk

Vika Levchuk
product designer

Pick a sketchbook you want to study the course with

Mountain Sketchbook


Bouquet Sketchbook


Fall Sketchbook


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